Property-casualty insurers are battling over the small-commercial market, which has as much as $95 billion in premium in potential, according to a Conning Research and Consulting firm study.
The Hartford-based firm said a "war" has developed for the business in recent years because more insurers have entered or expanded their footprint in this market.
For three years now there has been an abundance of insurer announcements for new products and services targeting small businesses, Conning noted.
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