Kevin W. Conboy, the former president and chief executiveofficer of Acordia, which is now Wells Fargo Insurance Services,was named the CEO of Paramus, N.J.-based insurance brokerage TheNIA Group LLC.

“The NIA Group is excited to have Kevin Conboy on board,” saidPaul L. Gross, chairman of the 82-year-old insurance brokeragefirm, in a statement. “In addition to formulating NIA's salesstrategy, Kevin will play a significant role in the execution ofour business plan of expanding our footprint through acquisitionsand the addition of new brokerage professionals.”

“His experience and leadership on these fronts will beinstrumental in helping us achieve our ultimate vision ofleveraging a two-pronged strategy of acquisition and organicgrowth,” the statement said.

NIA said Steven L. Grossberg, president, will work closely withMr. Conboy in the development and execution of the company'sstrategy.

A spokesperson for the firm said Mr. Grossberg formerly heldboth titles of president and CEO. The firm has split the positionswith Mr. Conboy concentrating on acquisition growth and Mr.Grossberg focusing on operations and implementation of businessstrategy.

During his 16-year career with Acordia, Mr. Conboy completed 54acquisitions, increased operating margins, incorporatedcross-selling as an integral corporate strategy, and oversaw theintegration of Acordia into Wells Fargo.

NIA provides insurance, risk management and employee benefitsservices through its 16 offices and over 400 employees in NewJersey, New York, Connecticut and Florida.