Led by Allstate, auto insurers spent about $80 million on television ads targeting U.S Hispanics last year, according to a publication that tracks that market.
Citing figures from Nielsen Monitor-Plus, Hispanic Market Weekly said $78.7 million came from 36 insurers during the first three quarters of 2007.
That compares to $73.2 million invested by auto insurance companies in Spanish-language media buys during all of 2006 and $12.4 million spent in 2005, it reported.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
