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Hispanics An $80 Million Ad Buy For Insurers Last Year

The publication said television has been the primary beneficiary of the increased commitment to attracting Latino consumers. Through September 2007, roughly $58.4 million went to the four Spanish-lang

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Led by Allstate, auto insurers spent about $80 million on television ads targeting U.S Hispanics last year, according to a publication that tracks that market.

Citing figures from Nielsen Monitor-Plus, Hispanic Market Weekly said $78.7 million came from 36 insurers during the first three quarters of 2007.

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