Led by Allstate, auto insurers spent about $80 million on television ads targeting U.S Hispanics last year, according to a publication that tracks that market.

Citing figures from Nielsen Monitor-Plus, Hispanic Market Weekly said $78.7 million came from 36 insurers during the first three quarters of 2007.

That compares to $73.2 million invested by auto insurance companies in Spanish-language media buys during all of 2006 and $12.4 million spent in 2005, it reported.

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