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journalist.gifHere we are, two weeks before the RIMS conference, and already I’ve been inundated with phone calls, e-mails, faxes, snail-mails, carrier pigeons, skywriting and singing telegrams from just about every exhibitor, asking me to please meet with one of their key people. The fact that there is only one of me and hundreds of you means face time is more valuable than a barrel of oil these days! Yet few PR people seem to have a clue how to get a busy editor’s attention.

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