In February, NAPSLO worked with Chicago-based marketing firm, McKnight, Kurland Baccelli, to e-mail surveys to 53,000 retail brokers to gauge their opinions about wholesale brokers.
Based on completed surveys that came back from what the market firm said was a statistically valid sample–3 percent of the retailers surveyed, or 1,601–the responses revealed:
o Retailers rate specialty insurance wholesalers highly, with 82 percent giving them a ranking of "7″ or higher on a 1-to-10 scale on which a "10″ represented an extremely positive view.
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