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Writing ain’t easy–not even for professionals, like me, who craft stories for a living. So it’s no surprise that relative “amateurs” in the insurance industry called upon to compose press releases, claim letters, proposals, reports or simple e-mail correspondence are often undermined by a lack of fundamental skills. My old friend and former colleague, Jack Appleman, offers invaluable help with his new book on the basics of business writing.Recommended Stories
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Resource Center
eBook
Sponsored by Lightico
6 P&C Insurance KPIs That Have the Best Digitization ROI
Discover the areas of your business where KPIs can be impacted more quickly and successfully using smart digital innovations.
eBook
Sponsored by Information Builders
Increase Profitable Growth Through Customer-Centricity
Competing for profitable growth, especially against larger carriers, on just price will ultimately fail. By becoming customer-centric, you can discover the best way to retain customers while keeping growth, loss ratio, and related metrics in line with your goals.
Tips and Tricks Guide
Sponsored by Speech Processing Solutions USA Inc.
6 Tips to Safeguard Customer Information
Learn how to protect and safeguard sensitive information against cyber attacks with these 6 tips.
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