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Jack%27s-book.jpgWriting ain’t easy–not even for professionals, like me, who craft stories for a living. So it’s no surprise that relative “amateurs” in the insurance industry called upon to compose press releases, claim letters, proposals, reports or simple e-mail correspondence are often undermined by a lack of fundamental skills. My old friend and former colleague, Jack Appleman, offers invaluable help with his new book on the basics of business writing.


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