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Writing ain’t easy–not even for professionals, like me, who craft stories for a living. So it’s no surprise that relative “amateurs” in the insurance industry called upon to compose press releases, claim letters, proposals, reports or simple e-mail correspondence are often undermined by a lack of fundamental skills. My old friend and former colleague, Jack Appleman, offers invaluable help with his new book on the basics of business writing.Recommended Stories
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Resource Center
Case Study
Sponsored by LexisNexis Risk Solutions
Case Study: You Have To Know Your Customers To Keep Your Customers
The number of consumers who shop often for new or better insurance deals is high. But you can take steps to keep your customers from leaving.
Study
Sponsored by LexisNexis Risk Solutions
2019 Future of Claims Study: Balancing Automation and Empathy
Are insurance carriers’ claims processes aligned with consumer expectations?
White Paper
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Top Strategies for Auto Insurance CFO's: Modernizing Claim Payments
A high-quality digital service experience is quickly becoming your organization’s most valuable differentiator. Do you have the tools in place to deliver the best customer service?
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