A joint worldwide study of insurance customers suggests that the best way carriers can snatch business from rival firms is to focus on buyers who seek coverage information on the Internet.
The findings were made in the 60-page 2008 World Insurance Report by New York-based Capgemini consulting firm and the non-profit European Financial Management & Marketing Association in Paris.
According to the study, there has been a "highly significant" increasing shift to the Internet, and 34 percent of the 11,000 surveyed in the United States, United Kingdom and Europe said that they will buy property insurance online in the next three years.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.