For at least the past 25 years, the Holy Grail for many in a property-casualty insurance industry desperate for greater operating efficiencies through standardization and technology has been single-entry, multiple-company interface.

The quest continues, with SEMCI transactions still coming in more of a trickle than a flood for the majority of independent agencies and their carriers.

The latest effort to accelerate the move to SEMCI was the launch last spring of the industry's most ambitious effort yet--the "Get Real Time" campaign--by a coalition of industry players, including agent associations, agency management system user groups, insurance carriers, tech vendors and the industry's standards organization, ACORD.

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