A group that combats auto insurance fraud said it has asked Toyota to pull television ads it feels encourage such crime, but the manufacturer says the commercials won't have that effect and it won't put the brakes on them.

The complaint to the car maker was made by Dennis Jay, executive director of the Coalition Against Insurance Fraud, concerning spots that suggest owners are destroying their cars so they will have a reason to buy a new one.

Mr. Jay wrote that he wanted to "express deep concern about Toyota's television advertising campaign," which carries the tag line, "Something strange happens to people at this time of year." Mr. Jay said "we fear it sends the wrong signal to Americans and unwittingly encourages people to commit insurance fraud."

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.