Corporate reputation is increasingly able to enhance or rapidlydestroy shareholder value, a not-for-profit business research groupconcludes in a report.
The report by The Conference Board in New York, "ReputationRisk: A Corporate Governance Perspective," provides recommendationson how corporate boards can manage risk to reputation as part oftheir enterprisewide risk management (ERM) program.
"Despite a recent surge in research on the topic, corporatereputation remains a highly disjointed field of study," said MatteoTonello, senior research associate at The Conference BoardGovernance Center and author of the report. "There is still verylittle guidance on the oversight function of the board inprotecting and enhancing this corporate asset."
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