Corporate reputation is increasingly able to enhance or rapidly destroy shareholder value, a not-for-profit business research group concludes in a report.
The report by The Conference Board in New York, "Reputation Risk: A Corporate Governance Perspective," provides recommendations on how corporate boards can manage risk to reputation as part of their enterprisewide risk management (ERM) program.
"Despite a recent surge in research on the topic, corporate reputation remains a highly disjointed field of study," said Matteo Tonello, senior research associate at The Conference Board Governance Center and author of the report. "There is still very little guidance on the oversight function of the board in protecting and enhancing this corporate asset."
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