I led a trio of daily newspaper reporters covering insurance as their fulltime beat into the lion's den in Boston yesterday, moderating a panel discussion about the industry's poor reputation during the annual conference of the Property Casualty Insurers Association of America. Read on for the insights and keen advice they and many others at the meeting offered this reputationally challenged industry.
The panel felt like a focus group, only instead of the sponsors being comfortably separated from their critics by a one-way mirror, or watching the critique later on a video, the two groups were literally face to face.
I give a lot of credit to the journalists for flying up to deliver in person their frank assessments of the industry's communication shortcomings. But I also credit PCI for having the guts to convene the panel, since we all know the first step in solving a problem is admitting you have one.
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