When the subject of enterprise content management is broached, the old cowboy song "Home on the Range" seems to apply. You seldom hear a discouraging word from those who have bit the bullet and made the investment in ECM–or what we used to think of as document management or imaging.

"It truly is a cost-saving, service-improving, fundamental set of technologies every organization should be adopting," says Rod Travers, senior vice president of Robert E. Nolan Co. "Our perspective on the glowing reviews is when it's done right, it's a pretty intuitive set of technologies."

Today, carriers are merging traditional document management with Web content. This comes in the form of transactions being recorded and stored for later retrieval along with the electronic creation of documents so a carrier rarely sees any paper.

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