At a time when some executives bemoan a seemingly industrywide focus on price-driven, commodity-based operating models, a select group of specialty insurers and brokers dares to be different–and they're crowing about their distinctions.
These mavericks, who spoke to National Underwriter at the NAPSLO annual meeting, offer product enhancements and service capabilities to place them ahead of competitors focused on price alone–and sweeten the pot for underwriters and other business partners with rewards.
Even the business cards of executives at one such company, Peoria, Ill.-based RLI Corp., announce their differences.
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