When I suggested during a recent speech on how to improve the industry's lousy image that insurers make use of their army of employees as good-will ambassadors, I was pigeonholed afterwards by a few very nervous executives who complained that their legal departments would never allow such an initiative to be launched. If that's true, the industry is cutting off its nose to spite its face.
My speech before the Society of Insurance Financial Management down in Boca Raton was headlined: “The Industry's Image and Its Impact on the Bottom Line.”
One of the ideas I put forth was that when the hundreds of thousands of people who work in this industry return to live among the “civilians” who know nothing about the insurance business, they should be encouraged (and prepared) to defend themselves and their profession whenever someone bashes carriers at PTA meetings, family barbecues, bowling leagues, etc.
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