Vox Inc., a customer experience consulting firm, today released its First-Quarter 2007 Auto Insurance Mind Model Study, revealing four problem areas with online auto insurance sites.
Chicago-based Vox's study evaluated the home pages and usability of 14 major auto insurance providers' Web sites to examine customer expectations and discover where companies succeed or fail in attracting and retaining customers.
The study revealed four main areas that may cause frustration and site abandonment: long quote process, lack of advanced search functions, little cross-cultural information and inflexible screen design, the firm said.
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