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The ever-changing needs of the marketplace require life insurance companies to provide innovative solutions. One of those needs recently solved by Nationwide Financial Services, Inc., Columbus, Ohio, is to provide higher retention limits on its permanent life insurance products, especially to meet the specialized needs of high-net-worth clients.

“Retention, which is the amount of risk retained by the insurance company that is not reinsured, has been a hot issue recently, and we’re responding to our customers’ needs by doubling our retention across our individual life policies, as well as nearly doubling our retention on survivorship policies,” said Peter Golato, senior vice president for Nationwide Financial. “By increasing our retention limits, producers with clients who require very large amounts of life insurance can do all their business with Nationwide. This means fewer policies for the producer to manage and a simpler underwriting process.”

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