ChoicePoint Precision Marketing, a provider of direct marketingand database solutions for the insurance and financial servicesindustries, has announced the release of ITA Advantage for personallines insurance carriers. ITA Advantage is designed to offerinsurers an advanced data and analytical "invitation to apply"marketing solution that does not rely on the use of individualcredit information.

With ITA Advantage, insurers can leverage multisourced dataassets to gain greater insight into the life events that oftentrigger a consumer to be in the market for new, different, oradditional insurance coverage. Carriers also can expand theirmarket of qualified prospects by incorporating advanced analyticsthat take advantage of data attributes such as summarized creditand summarized auto market statistics.

Insurance marketers now can leverage the intelligence gainedfrom multiple data sources and attributes to market and attractqualified leads without the use of personal credit information.