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ChoicePoint Precision Marketing, a provider of direct marketing and database solutions for the insurance and financial services industries, has announced the release of ITA Advantage for personal lines insurance carriers. ITA Advantage is designed to offer insurers an advanced data and analytical “invitation to apply” marketing solution that does not rely on the use of individual credit information.

With ITA Advantage, insurers can leverage multisourced data assets to gain greater insight into the life events that often trigger a consumer to be in the market for new, different, or additional insurance coverage. Carriers also can expand their market of qualified prospects by incorporating advanced analytics that take advantage of data attributes such as summarized credit and summarized auto market statistics.

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