A regional insurance carrier is airing Trusted Choice advertisements in the New England area–the first carrier to tie the independent agent branding campaign to its company and agent representatives through TV ads, an agent's group said.
The Independent Insurance Agents & Brokers of America said Jacksonville, Fla.-based insurer The Main Street America Group began airing the Trusted Choice advertisements this month to promote its insurance products and services, offered exclusively through independent agents.
The company is the first carrier to run Trusted Choice TV advertising in a local market, the Alexandria, Va.-based association said.
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