Willis Group Holdings Limited said it has acquired Chicago-based InsuranceNoodle, an internet distributor of U.S small-business insurance. Transaction terms were not released.
Willis said InsuranceNoodle will provide the insurance brokerage with Web-based technology that facilitates online application and quoting from multiple carriers for a variety of commercial insurance products as well as a cost-effective way to reach and service small business easily and quickly.
InsuranceNoodle's technology platform will also serve as the new foundation for Willis Small Commercial, with InsuranceNoodle's holding company Chief Executive Officer Don Urbanciz named as North American CEO of the new organization.
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