The average auto insurance customer gathers three competitive quotes while shopping for a new carrier, according to a J.D. Power and Associates survey released today.

And while the majority of insured shoppers remain with their current carrier, 33 percent will switch, the survey also said.

The study found that while 33 percent of consumers who shop because of price ultimately switch, nearly 75 percent of consumers who shop because they have experienced poor customer service switch carriers.

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