A consumer poll has found Americans prefer personalized service and human interaction from their insurance agents.
Armonk, N.Y.-based IBM released the results of a survey today of 1,000 consumers that found three-quarters of consumers are very satisfied with the service provided by their agents and remain committed to working with them in the future.
IBM said the study demonstrates consumers' unwavering loyalty to their insurance agent regardless of potential savings that online channels alone can provide. The company said it also indicates how insurance carriers are providing their agents with innovative technologies to deliver more personalized customer services.
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