Talk about looking like a million dollars: Lloyd's of London and a major pharmaceutical company believe actress America Ferrera's smile is worth insuring for ten times that.
The $10 million policy, purchased by GlaxoSmithKline through Lloyd's, was part of a publicity kick-off for the company's Aquafresh White Trays product and a donation campaign for Smiles for Success.
Ms. Ferrera, who stars in the ABC comedy program "Ugly Betty," was insured for her natural smile. In her on-screen persona she wears braces. She joins a long list of celebrities whose specific body parts have been covered by policies underwritten by Lloyd's over the years, the syndicate said.
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