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ATLANTA–Agents may search for a magic formula to create agency value but the chief executive of one of the largest insurance brokerage firms said the primary ingredient is leadership.

J. Hyatt Brown, chairman and chief executive officer of Daytona Beach, Fla.-based Brown & Brown told executives here that in order to grow a business, someone must be willing to show the way. Successful organizations, he said, groom and promote leadership.

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