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After spending a good chunk of the day in front of a video camera, answering about 80 questions related to homeowners exposures for a new consumer-oriented, how-to Web site, NU Editor In Chief Sam Friedman realized how complicated insurance really is for the average person, and how poorly prepared most buyers are to make critical coverage decisions. Go to Sam’s blog at www.property-casualty.com to weigh in on how the industry might help enlighten a clueless public.

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