You could say Alex Soto was born to be a president. The position is in his genes. Long before he became president of the Independent Insurance Agents and Brokers of America–or of InSource, his Miami-based agency–his great-grandfather was president of Cuba from 1908-12, while his grandfather was elected president in 1936. I mention this because for Mr. Soto–a Havana native–Cuba looms large in his identity as an American success story and as an independent agent.
In an exclusive interview in this week's edition of National Underwriter, Mr. Soto shares with me some of his vision for the insurance industrys future. (Click here for the complete story.)
In this blog entry, however, I hope to convey what got him to this point.
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