Next month, my journalistic competitors and I will set aside our differences for an afternoon, joining forces to provide a behind-the-scenes look at how reporters cover the buyer community and the wider commercial insurance business, during a seminar at the Risk and Insurance Management Societys annual conference. The sessionRMG 101, Meet The Insurance Presswill take place on Monday, April 30, from 1:45-to-3:15 p.m. at the RIMS conference in New Orleans. Read on for more details.
Our purpose will be to offer advice on how risk managers can establish productive, mutually beneficial relationships with the press, while explaining the potential risks involved when dealing with reporters, and how to mitigate them. However, I am sure that brokers, insurers and their PR representatives could learn a lot from the presentation as well.
I'll be moderating the discussion among my colleaguesRegis Coccia, Editor of Business Insurance; Jack Roberts, Editor In Chief of Risk & Insurance; and Bill Coffin, Publisher & Editorial Director of Risk Management.
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