Allstate's branding efforts should make it a leader among publicly traded personal lines insurers, according to an investment bank analysis.
Bear Stearns senior property-casualty analyst David Small said information gleaned from the American Institute of Financial Analysts conference indicated that “larger personal lines companies continue to make business improvements from pricing to claims to customer service that should aid retentions and limit shoppers' motivations to switch carriers.”
He wrote that insurance company managers are comparing personal lines insurance to a consumer product–”an analogy we believe will serve the larger players well over the next few years”–and Allstate should have the upper hand in such an environment, leading in brand development among publicly traded players.
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