If CIOs could put together their IT staffs like the NFL puts together its football teams, IT managers would be drafting the top students from around the country to join their squads. But insurance is not football, and CIOs are not general managers. The success of their recruiting efforts depends on a combination of factors: challenging technology, a career path for young IT employees, and often the ability to convince young people life in the middle of Nebraska is not so bad after all.

COLLEGE RECRUITING

The Westfield Group, in northeastern Ohio, has a solid recruiting relationship with several midwestern universities, according to Ed Largent, chief technology officer. From a technology standpoint, Largent has developed personal affiliations with many Ohio universities, visiting campuses to interact with students and faculty. “It's a great long-term strategy, but it's not going to produce a 20-year software architect any time soon,” he says.

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