Imagine hawking accident and health insurance on the Home Shopping Network along with cheap jewelry and auto oil.
It's not the reality in the United States, but ACE Limited Chief Executive Evan Greenberg envisions the possibility and already has established a small presence on some non-U.S. television selling outlets.
Mr. Greenberg, who was highlighting the diversification of his firm's product offerings beyond property-casualty and into accident and health business at an investor conference today, revealed his concept in outlining some novel direct response distribution methods for personal accident insurance.
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