Personal lines underwriting and revenues could be revolutionized with the use of monitoring units in drivers’ automobiles, a technology executive said.

John Reynolds, vice president of new business for Waterloo, Ontario, Canada-based Intelligent Mechatronic Systems Inc. (IMS), said insurers who develop “Pay As You Drive Insurance” programs could place devices in cars to monitor the driver and use the information to formulate the policyholder’s rates.

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