The National Association of Professional Insurance Agents haslaunched its own independent agent branding campaign, “Local AgentsServing Main Street America.”
The aim of the campaign, the Alexandria, Va.-based associationsaid, is to increase agent's market share while strengtheningAmerica's professional agents' position in the insurancemarketplace.
PIA said the campaign will begin with a series of printadvertisements that PIA members can place in local publications,customized with their agency logo and contact information. Therealso is an option to include a carrier's logo.
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