The National Association of Professional Insurance Agents has launched its own independent agent branding campaign, “Local Agents Serving Main Street America.”
The aim of the campaign, the Alexandria, Va.-based association said, is to increase agent's market share while strengthening America's professional agents' position in the insurance marketplace.
PIA said the campaign will begin with a series of print advertisements that PIA members can place in local publications, customized with their agency logo and contact information. There also is an option to include a carrier's logo.
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