Personal lines auto insurer marketing experts are gaining increasing power within their organizations, according to new investment bank report.
Members of the marketing departments at personal insurers are now probably “strolling the halls with a swagger” wrote Morgan Stanley property-casualty analyst William Wilt in a note to investors.
To make his case, Mr. Wilt noted that auto insurers Geico and Allstate have substantially increased advertising spending, according to Advertising Age's report of 2006 first half spending.
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