AgencyOfYear_2.jpgFor many years, independent agents were little more than policy shoppers–their sole measure of success being how low a premium quote they could get for price-sensitive clients. Thats all changed, and for the better. Indeed, as the profiles of this years finalists for the National Underwriter Commercial Insurance Agency Of The Year award reveal, selling a policy is often the last thing on an agents agenda when pitching a new client. Risk identification, loss control and alternative markets are now front and center.

Whats more encouraging is that top-flight agencies are sticking to their risk management mantra as most of the market softens, even though insurance is a much easier short-term sell.

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