Continental Western Group has become the 38th company partner ofthe Trusted Choice program, the Independent Insurance Agents &Brokers of America independent agent branding effort.

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Continental is a property-casualty insurer offering highlyspecialized, tailored commercial products and services to meet thebroad needs of business customers throughout the Midwest andPacific Northwest. It is a subsidiary Greenwich, Conn.-based W. R.Berkley Corp., which is already a Trusted Choice member.

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“We will be working together with our agents and Trusted Choiceto increase consumer recognition of the brand,” said Bradley S.Kuster, president and chief executive officer of ContinentalWestern Group. “Having Trusted Choice become a household brand willbe a great benefit to the entire independent agency system–agenciesand companies alike.”

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“This new partnership will help position Trusted Choice as thesmart choice for commercial consumers in the Midwest, the PacificNorthwest and across the country,” said Robert A. Rusbuldt, CEO ofthe Alexandria, Va.-based IIABA.

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Additional information on the program is available atwww.TrustedChoice.com.

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