Despite a difficult market environment for insurance brokers, Marsh is headed for continuing profitability, according to a leading investment bank's study.

William Wilt, a Morgan Stanley property-casualty insurance sector analyst, said New York-based Marsh's consulting and management businesses will give it an edge in the coming year in terms of profit growth.

"Moreover, rising insurance rates are a greater tailwind than at rival Aon," Mr. Wilt wrote.

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