Property-casualty companies that reject traditional businessmodels in favor of the creative use of data mining and clientsegmentation will have an advantage in the coming years, accordingto a report published yesterday.
Innovative sales delivery and customer retention programs willalso play a critical role in the new era, according to the studypublished by Mercer Oliver Wyman, the New York-based financialservices consulting firm.
From 1985 through 2004, the p-c industry had a cumulativeunderwriting loss of $402 billion, and the return on surplus overthe period underperformed the cost of equity by nearly 40percent.
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