Insurance carriers ranked at the bottom in a survey of how 12 industries treat their online customers, according to a Massachusetts research and consulting group.
The findings announced by the Customer Respect Group of Ipswich, Mass. were based on its Second-Quarter 2006 Online Customer Respect Study. The firm's sixth such study conducted on insurers found problems responding to customer e-mails and sites that were confusing and difficult to navigate.
Only 89 percent of insurance sites were found to contain an online contact method.
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