Insurance carriers ranked at the bottom in a survey of how 12industries treat their online customers, according to aMassachusetts research and consulting group.
The findings announced by the Customer Respect Group of Ipswich,Mass. were based on its Second-Quarter 2006 Online Customer RespectStudy. The firm's sixth such study conducted on insurers foundproblems responding to customer e-mails and sites that wereconfusing and difficult to navigate.
Only 89 percent of insurance sites were found to contain anonline contact method.
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