Standard & Poor's Ratings Services upgraded St. Paul Travelers Companies' ratings, as the company announced plans to market the Travelers brand in an upcoming advertising campaign.

The New York-based rating firm raised the St. Paul, Minn.-based operating company members' financial strength and counterparty credit ratings from "A-plus" to "double-A-minus." It also raised St. Paul Travelers' counterparty credit rating from "triple-B-plus" to "A-minus."

S&P in making the move noted the insurer's stability and strong marketing position, and said the outlook on all the companies is stable.

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