The animated green reptile that represents Geico on television has shown its legal teeth after a small rival auto insurer ran ads showing a gecko as road kill.
Tri-State Consumer Insurance Co. of Jericho, Long Island, N.Y., in the wake of Geico's filing suit, said it has discontinued comparative price ads in print and on radio that mocked the British-accented lizard.
Tri-State's lawyer, Richard Hofstetter with the Manhattan law firm of Frankfurt Kurnit Klein & Sez said ads ended because the campaign had run its course.
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