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Driving on I-10 outside of New Orleans is a lot like driving on any other highway, in that it’s not uncommon to see billboards and signs vying for the attention of drivers. The only difference recently is that instead of hamburgers and gas stations, these signs are pushing lawyers and public adjusters by posing such blunt questions as, “Has your company adjuster given you a raw deal?” or “Are you dissatisfied with your insurance settlement?” Turn on the radio or television, and the same sort of marketing is even more evident.

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