Geico appears to be headed for preeminence in the auto insurance industry, according to a study by one analyst.
William Wilt with Morgan Stanley property-casualty insurance wrote that "nearly every data point we have says Geico is the number-one competitive threat in the auto insurance industry."
Mr. Wilt said that an examination of demographic trends by company, cross-selling rates and trends, psychographics, and advertising effectiveness metrics provides "intriguing and overwhelming" signs of a new era emerging.
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