Safeco is seriously planning to direct market its auto insurance business over the Internet to target consumers it isn't reaching now via its traditional independent agency channel.
The Seattle-based insurer has approached its independent agent partners to field suggestions and get feedback on its plan to try and capture a customer demographic it is failing to access by going the Web route, according to its president and chief operating officer, Michael LaRocco.
“We have made no final decisions,” said Mr. LaRocco. “What we have very seriously decided to do is investigate the possibility of supplementing the independent agency channel with some direct sales, on a very limited basis, of our automobile insurance policies through the Internet.”
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