The Independent Insurance Agents & Brokers of America said Jennifer Gohr has been named manager of Trusted Choice, IIABA's national consumer marketing brand.
Jeffrey A. Myers, the program's executive director, said Ms. Gohr's primary focus will be to keep current Trusted Choice participants apprised of program progress and benefits and to drive, from the national level, the recruitment of new agencies and retention of current participants.
He said she will work directly with Trusted Choice state association chairmen to develop new ideas, tools and resources to market the program to IIABA member agencies. Ms. Gohr will also promote the brand program to agents at IIABA state association and local board events.
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