Michael LaRocco has been named president and chief operating officer of Seattle-based Safeco Insurance Companies, the company said, a position which had been eliminated several years ago.
A 27-year insurance veteran, Mr. LaRocco started his career at Progressive and later held executive positions at GEICO. He joined Safeco in 2001 to lead the company's personal lines enterprise.
In his expanded role, Mr. LaRocco will bring together the company's property-casualty operations and have profit-and-loss responsibility for all of Safeco's product lines, including product development, underwriting, claims, service, sales, distribution and market research, the carrier said.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
