What Brokers Want: Wholesalers Who Communicate
If wholesalers want to make it attractive for agencies to dobusiness with them, there's an easy way to get to the head of theline: Respond promptly when a broker asks for a quote.
It sounds obvious, but unfortunately it isn't. Our biggeststruggle has always been finding wholesalers who communicatepromptly. Our experience is not unusual, given what we hear fromour fellow members of the RiskProNet International Inc. brokernetwork. Difficulties are so common that the last meeting of theassociation's marketing practice group included a discussion on howto develop better relationships with wholesalers.
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