VW: Insurance Tie-In A Success

By Michael Ha

NU Online News Service, April 13, 3:30 p.m.EDT?German carmaker Volkswagen said its novel pilotprogram in the United States to include one year of auto insurancefor its new models resulted in a 23 percent rise in sales in testmarkets.[@@]

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.