Birds Of A Feather

Researchers and journalists have a lot in common. When they are at their best, both seek the truth, look to expose trends, treasure objectivity, and are desperate for attention.

Yes, desperate for attention. If no one ever reads a story a journalist has written, he might as well not have bothered to write it at all. The same goes for a researcher who works hard to gather data and put the results into some kind of context, only to find his study ignored.

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